CORPORATE SOCIAL RESPONSIBILITY

Meadow Feeds supports CHOC COWS

The CHOC COWS are fund raisers for Children living with Cancer.

Meadow Feeds is supporting the CHOC COWS to raise funds for CHOC. The CHOC COWS are volunteer cyclists who take part in races around SA dressed in cow kit. They have to raise a minimum of R6000 to be a CHOC COW. Meadow has registered 24 cyclists, 2 runners, 4 canoeists, A Roof of Africa contender, and even a deep sea diving cow. These cows can enter any race of their choice wearing their special cow kit and raise funds for CHOC. These staff members, friends and family will be raising funds and spreading the word about CHOC in their communities.

The COWS developed an energy bar which they will sell to help raise additional funds. The cow bars were launched in August 2013, supported by Meadow Feeds. At the Bainbridge Believe MTB race at Northern Farm on the 29 Sept 13, Meadow staff handed out bars and pamphlets to raise awareness of the cow bars. They will also be at the 94.7 and the Argus Race helping CHOC to market the CHOC bars.

Each mill has been linked to a CHOC House in their area, and the staff will assist at the CHOC House as they are needed. The CHOC houses are homes away from home for the children and their care giver to live in while the child is receiving cancer treatment. The mills will sponsor the house in their area with chicken monthly for the financial year. They will also assist in maintenance at the house for that period.

Meadow Feeds has challenged the staff to get involved in the fund-raising. They were issued with a Meadow T-shirt which they can wear with jeans on “Cow Fridays”. They will be asked to pay “moo-tax” for the privilege. The mills will compete against each other to raise funds and there will be a reward to the winning mill. Each mill was provided with a beaded Meadow cow. The staff will have an opportunity to take the cow to various locations to compete in the travelling cow competition. There are prizes for a photo of the cow and the staff in one of the following categories: the funniest, the weirdest, the cleverest, and the most difficult location. Meadow Feeds staff have embraced the project and we look forward to raising some much needed funds for CHOC and hope that the entire Astral workforce will join us in the endeavour.

CHOC
CHOC is an acronym for Children’s Haematology Oncology Clinics was established in 1979 by a parent group in Johannesburg. As a countrywide organisation, they provide holistic support for children suffering from cancer and life-threatening blood disorders as well as their families. They receive no funding from government and have to raise all their funds from individuals and corporates.

THE COWS
In 2008 a group of friends decided to ride the 94.7 Challenge in memory of 20-month-old Jessica Bain, daughter of Kerrin and Grant. During her illness, they received much needed support from the CHOC Foundation during a very dark time in their lives. Their aim was to raise R60 000 for CHOC, but they managed to raise more than R230 000. With the word spreading about their initiative, 2009 turned into a huge success. The group of friends turned into 140 cyclists and has just exploded over past few years, raising over 14 million rand for Choc. This has been a remarkable achievement which is growing each year.