CORPORATE SOCIAL RESPONSIBILITY

CHOC COWS ride 94.7 Cycle Challenge

The Cows are one of the fund raising arms for Choc (children living with cancer). The main fund raising event for the Choc Cows is the 94.7 Cycle Challenge, which was held on 17 November 2013. Meadow Feeds and friends had 15 cyclists in the race along with the Meadow Feeds sponsored ice-cream bike. This bike weighs 60kg, has no gears and has a single hand brake. Nick Jooste and Andre vd Merwe were the Meadow warriors who helped pull the bike and rider Richard Laskey the entire route. Meadow Feeds raised a sum of R263 000 for the Choc Cows.

A number of other events were held during this year with the Meadow Choc Cows taking part, raising funds and, at the same time, awareness for Choc. Meadow Feeds and their cyclists took part in various events. Meadow Randfontein was a sponsor at the Randfontein NG Kerk MTB race in May 14. The race organisers handed over R5000 to Choc. Meadow Pmburg sponsored a Cow waterhole on the Joburg2C MTB race in Apr 14. Meadow Clearwater had two teams in the Bainbridge 12 hour MTB race in Jun 14. Meadow Delmas factory staff entered a team into the Choc seven-a-side-tournament in Sept 2014. Proceeds from the race and tournament went to Choc. A Meadow Pmburg team took part in the Amashova race in Durban in Oct 14. We encouraged our Managers to play golf in cow pants create awareness for the Choc Cows.

Meadow Feeds has continued to support and assist the Choc houses during the year. Clearwater and each mill donate chicken to the houses they are supporting every month. Meadow Pmburg staff painted a beautiful mural on the wall of the bedroom of the newly acquired house in Pmburg in memory of Keagan Smal. On Mandela Day, Clearwater staff visited the Choc ward at the Jo’burg Gen on taking gifts for the patients and caregivers, and they spent time playing and reading to the children. Meadow Randfontein have a number of fund raising events from cake sales to the tuck-shop which keeps a steady flow of funds into the Choc coffers. Meadow Feeds is running a competition for the staff member or friend who is photographed with a Choc Cow in most ingenious, hardest, strangest or wackiest setting. Last year the Choc Cow went deep sea diving and on the Roof of Africa motorcycle challenge, but I think that it will be hard to beat the trek to Everest Base Camp. On 10 Oct 14, Elsabe van Zyl – our PD Choc Cow – took a flag with the Meadow Feeds, Choc and Cow logos to base camp on Mount Everest. It took her 11 days to reach base camp and 4 days to return. We salute all our Choc Cow cyclists, swimmers, runners who have raised money for Choc the privilege of wearing Cow gear. Meadow Feeds has raised R105 000 for Choc for 2014, and we look forward to Andy Crocker riding the Meadow ice-cream bike in this year’s 94.7 challenge.