CORPORATE SOCIAL RESPONSIBILITY

People Living With Cancer (PLWC) Cancer.vive Ride 2014

Astral chose PLWC for their 2014/2015 CSI. They needed an office in Cape Town which Astral will sponsor for a year and we provided them with a computer, printer and stationary. We arranged for Ronloth to provide them with storage space in Pretoria and the caseworker in Gauteng working from Baragwaneth was provided with a laptop. A further R100 000 was sponsored for their annual Cancervive ride in Oct 2014. Three cancer survivors were chosen to ride in Goldi, Mountain Valley and Meadow Feeds branding.

This year’s ride took them through 4 provinces – Gauteng, Mpumalanga, Kwa-Zulu Natal and the Free State, with multiple and diverse experiences. Visiting communities, schools, factories and hospitals dotted in cities, farming areas, factories and the remotest of villages, they reached thousands of people. From the vibrant youth of the country, the humble rural folks to the very backbone of the work force that all form part of our Rainbow nation, they were met with enthusiasm and interest.

Cancervive had its work cut out as they once again came face-to-face with an urgent need for information sharing and how crucial it is to EDUCATE, EDUCATE and EDUCATE!!! Only through education do we stand the chance of overcoming this disease that kills more people than HIV Aids, Malaria and TB combined. Delivering the message of the importance of early detection of cancer and teaching about the warning signs in their unique way through song, dance and theatre, transcends many boundaries. Cancervive follows this with personal stories, teaching, brochures, helpline numbers and captures further information for advocacy purposes. This further consolidates the due diligence necessary and expected from a responsible organisation.

To-date Cancervive has travelled more than 10 000 km’s on motorbikes, engaged, educated and entertained more than 85 000 people, visited 8 provinces, communicated in 7 languages and generated more than R100 million in publicity!

The Astral team of Chris Schutte, Vanessa Barnard and Sheila Ross were privileged to join the Cancervive bikers on their journey, donning their leathers and bikers gear to become true Cancervivers! It was extremely meaningful for Astral to see and experience for ourselves, the huge difference our sponsorship is making.

Cancervive’s ongoing goal will continue to be, to teach and reach every corner of South Africa and in so doing, make a dramatic impact on the Cancer statistics in our country and Astral hopes to be part of their journey into the future.